Eerie Energy

The brief for this project was to create a hypothetical energy drink brand and labels for the drink cans. The brand I created is called Eerie Energy, the brand is based around the theming of Halloween and North American cryptids. Each flavor features a different cryptid, Mothman’s Midnight Brew is black cherry, Sasquatch Spice is spicy ginger, and Jersey Devil Juice is fruit punch. The target audience of this brand is young adults, this is achieved through the combination of bold colors and creepy imagery.